Case Study
Overview — Reimagining a Product Site

User Research
- They loved the application and felt they had a good experience walking through it.
- They thought the product site did not give them enough information about what to expect from the application, and felt a disconnect between the site and the app.
The Solution
- Explain in clear terms what the platform is.
- Give website visitors a clear picture of the type of users who would benefit from using Rialto to manage their communities.
- Present clearly the benefits business owners stand to gain by signing up on the platform.
- Encourage users to sign up by presenting social proof.
- Introduce clear calls to action to guide potential customers towards their next steps